Microsoft Iris Studio

Microsoft Iris Studio is an internal tool designed to create, manage, and track campaigns across various surfaces. It consolidates campaign-related data, offering a streamlined workflow for campaign planning, execution, and performance monitoring.

My Role

UX Research, UI Design, High-Fidelity Mockups.

Team & Duration

Currently working with a team of 6 UX designers, 2 Developers, 4 Product Managers, and a Principle Design Manager for over a 3 years.

Tools

Figma, Adobe Illustrator

Results

11.8% increase in User adoption

I worked on

As the sole designer on a project utilizing Microsoft Iris, I was responsible for crafting the end-to-end user experience of the product, which helps users create, manage, and analyze campaigns. From defining workflows for campaign line creation to segment management and capturing insights, I designed intuitive, user-centric interfaces. My work focused on streamlining complex data interactions, improving usability, and ensuring a seamless, efficient user journey across the entire campaign lifecycle.

Key skills demonstrated in this project include:

End-to-End UX Design: Designing user flows, wireframes, and prototypes for campaign management, ensuring a cohesive experience across all touchpoints.
Data Visualization: Simplifying complex metrics and insights, making them easily accessible and actionable for users.
Collaboration & Problem Solving: Working closely with cross-functional teams, translating minimal requirements into effective design solutions, and iterating based on feedback.
Usability & Efficiency: Prioritizing user needs and streamlining processes to improve efficiency and accessibility in campaign management.

Due to confidentiality I cannot disclose project details , please reach out to me at 📬 likhitha0909@gmail.com if you would like to know more about featured projects.